In1967, the Lladró brothers purchased a small porcelain factory very close to the city of Valencia, and went on collaborating with the best local porcelain artisans. Тhat is how new style was born, with the staff being trained specifically for that purpose, leading to the first creations commercialized under the name Nao. Seen from the view of current standards, the modeling of these figurines might look less sophisticated; however these creations are full of charm and innocence, two features that have been lovingly maintained in its subsequent evolution.